Font often also tells a story by itself, a "fun" font, shows that a person is youthful, energetic, fun, etc, such font would be great for business catering to younger customers. A good font choice often makes a difference between a bad ad, or a great ad, a good public relations PR campaign, and a bad one. Different fonts and typefaces have number of uses in the publishing, public relations, printing, and advertising industries. That definion was true in the days when only printing companies used fonts, but since the computer age however the definition changed a bit, now font refers to just typeface. For example, Arial or very popular in desktop publishing and graphic design "times new roman" are both fonts. Font (fount) in typography generally refers to a complete set of characters of particular size and typeface.
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